About Me
Thanks for being here, I really appreciate it! My goal is to take your German writing to the next level – whether you need proofreading, copywriting or tutoring – so I started this business in 2023.
How did that happen?
I grew up in North Rhine-Westphalia, Germany, and attended the Paderborn University, the University Sheffield and the University of Illinois. In 2013, I received my PhD from the University of Paderborn, where I worked as an assistant lecturer.
I conducted seminars on English and African literature, culture, research methods and academic writing. Apart from challenging students to realise their full potential and to develop their argumentation and research skills, I carried out research and contributed to professional conferences and seminars.
At the same time, I was employed at a private languages institute, where I was responsible for a diverse range of adult-education courses and for training foreign-language correspondents. Through advanced didactic techniques, I inspired and motivated clients to pursue higher-level qualifications and employment.
I moved to the UK in 2015 and took up employment as a copywriter and senior German marketer in the e-commerce industry. Whilst creating copy for e-commerce platforms as well as online and offline marketing actions, I was heavily involved with SEO and user experience recommendations. I maintained a high awareness of market-specific issues and industry trends that helped produce better work and led the Creative team to drive success and achieve targets.
In 2018, I made the leap into sales and advised clients on the current product range, forthcoming product developments and special promotions. I believe that direct sales experience has made me a better marketer and copywriter.
After about a year, however, I missed the writing, so I started working at a marketing agency. For the next couple of years I created all sorts of copy for automotive clients who export British products to Germany.
As my passion for crafting impactful content grew, I felt a strong inclination to diversify my expertise. This desire led me to venture into the world of tourism. Leveraging my copywriting skills, I sought to captivate audiences in the travel industry. Notably, I had the privilege of contributing my skills to one of the largest online holiday booking websites in the UK. This experience not only refined my ability to create engaging hotel descriptions but also exposed me to the intricacies of the digital travel market. It was incredibly fulfilling to see my content inspiring people to embark on their dream getaways while also actively contributing to the expansion of a company that had recently ventured into the German market.
Academic Qualifications
- BA in English and French Literary and Cultural Studies (2006)
- MA in English and American Literary and Cultural Studies (2009)
- Diploma in Teaching Academic Writing (2011)
- Philosophical Doctorate in English Literary Studies (2010 – 2013)
- Foreign Languages Teaching Certificate (2015)